Name: AI Training and Workflow Implementation
Price: 300 USD

From recurring work to reviewed outputs

Where your time goes today

The recurring work that fills the week

Assembling weekly and monthly performance summaries from analytics, ad platform, and email exports
Writing and revising campaign briefs and creative direction documents
Keeping stakeholders informed with updates that are accurate and consistent

What to practice and review

The same work, delegated

A draft summary from approved exports gives you something to check and edit instead of a blank page
A paragraph of campaign notes can become a structured brief draft for your team to challenge
A stakeholder update draft can be built from your tracker notes, then corrected by you before it goes out

AI workflow exercises for a marketing manager

Real workflows built in real sessions, not theory, not slides.

Weekly Campaign Summary

Provide approved exports and your metric definitions. Practice getting a draft with the totals and formulas visible, then check each figure before sharing it with stakeholders.

Campaign Brief Drafts

Describe the goal, audience, offer, and constraints. Review the draft brief for assumptions, and mark the decisions your stakeholders still need to make.

Competitor Notes

Where your account allows browsing, collect public information with sources. Verify each source yourself and separate facts from inferences.

Copy Options for Testing

Give the tool your voice guide and the approved offer. Review each option against approved claims before it goes into a test.

Budget and Channel Narratives

Start from spend and conversion data you have checked. Use the draft to organize what happened and what questions remain, without treating it as proof of cause.

Stakeholder Update Drafts

Turn tracker notes and verified results into a draft update, then edit it in your own voice and confirm every date and number.

Manager exercises by tool

A manager's work centers on internal campaign decisions and keeping stakeholders informed. Each exercise uses approved or synthetic inputs and ends with something you check before it is shared.

ChatGPT

Weekly campaign summary for stakeholders

Inputs: This week's approved exports, last week's summary, and the metric definitions your stakeholders use.
Output: A one-page summary with the totals, the changes worth discussing, and open questions.
Review: Recalculate the figures, confirm the period matches the previous report, and delete any explanation you cannot support.

Claude Cowork

Campaign brief from your notes

Inputs: A paragraph on the goal, audience, offer, and constraints, plus your brand voice guide.
Output: A draft brief with objectives, channels, messages, and success measures for your team to edit.
Review: Check every assumption against what you actually know, and mark decisions that still need a stakeholder.

Claude Code

A small script that merges two exports

Inputs: Sanitized sample exports from two sources and the combined layout you want.
Output: A script that produces one table, with tests for a missing row and a mismatched date.
Review: Read the diff, run the tests, and compare the output with a hand-built table.

Codex

Checking a landing page change

Inputs: A copy of a site repository you may change and one request, such as updated headline text.
Output: A reviewable change with a handoff note.
Review: Inspect the diff, test on desktop and mobile, and confirm approved claims did not change.

Replit

A simple budget scenario calculator

Inputs: The inputs your team uses, the formulas, and an example with known results.
Output: A prototype using synthetic numbers that reproduces your example.
Review: Check each formula against your example and list what is not covered before sharing it.

Standard session formats for Claude Cowork and related tools

Two published sessions, both live on screen share with Evan Weber. Pick the length that matches how much work you want to cover.

1-hour session

$300 USD

Standard offer: 1 to 4 people

Best for one priority workflow. Bring a single task, approved sample inputs, and a clear idea of what a useful result looks like.

4-hour session

$1,000 USD

Standard offer: up to 8 people

Room for several workflows or more practice with each one. The time is shared across the group, so agree on priorities before booking.

Live screen-share work with Evan on your own priority task

Approved sample inputs and account access ready before the session starts

Evan demonstrates on his screen, then guides you through the same steps on your work

Software subscriptions and usage costs are separate from the session fee.

You're welcome to record the session with agreed permissions, and you own that recording. Confirm any trainer-provided recording, follow-up materials or support before booking.

Larger groups, implementation work, or software development are handled as a custom quote: request a team workshop quote or discuss a development project.

AI Training for Marketing Managers