AEO and GEO training starts with the pages people already need: clear answers, crawlable content, trustworthy evidence and useful next steps. Evan works through your site with your team, then shows how to check whether changes improve search visibility and leads.
AEO (Answer Engine Optimization) focuses on answering a visitor's question clearly. GEO (Generative Engine Optimization) looks at visibility in AI-generated answers from systems such as LLMs like ChatGPT and Claude, plus Google AI Overviews. We start with search fundamentals and useful content, then test the pages and queries that matter to your business.
Relevant structured data that accurately represents what visitors can see on the page and meets current search feature rules.
Check robots rules, page indexing controls, server responses and the actual HTML each public URL serves.
Give the visitor a clear answer first, then add the examples, limits and source links needed to make it useful.
Connect related guides and service pages where the next link helps someone finish their task.
Tailored to your site and stack. Here's what's typically covered:
Review your top pages for missing direct answers, weak headings, and content that's too buried to extract or cite.
Add relevant structured data only where it matches visible content and current feature policies.
Audit robots rules, indexing controls, clean URL responses and rendered content for target pages.
Rewrite key pages so the answer, evidence and next action match the visitor's question.
Track when AI answer engines send you traffic and how to tell if your content is actually being cited.
Set up an agentic workflow so ongoing audits, schema drafts, and crawlability checks run in minutes, not a weekly chore.
Any business whose customers now ask AI before they search.
I built AEOImprovement.com to audit your site's citability across ChatGPT, Claude, Gemini, and Perplexity. You get a 6-dimension AEO score, live prompt simulations, and evidence-backed fixes you can ship today.
AEO and GEO describe visibility in answer and generative search experiences. For Google, the core SEO requirements still apply: useful content, crawlable pages, and eligibility to appear in Search with a snippet. This training covers those foundations and how to measure the results.
It helps but is not required. Content review and clearer answers can be done without code. Someone with site access is useful for routing, indexing controls, structured data and measurement fixes.
This session starts with the same SEO foundations and applies them to questions people ask in AI search. We review page access, intent, useful evidence, internal links and measurement. Citation checks are observations, not guarantees.
Yes, for full execution — content strategy, technical SEO, and paid media alongside it — that's the work Evan's agency, Experience Advertising, does for clients directly. This site's training sessions are focused on getting your team fluent enough to run the playbook themselves, with Claude Cowork doing the repetitive parts.